The European Commission fined clothing company Guess approx. €40 million as it restricted online advertising and cross border sales by retailers to customers located in other Member States in the EU, contrary to European competition rules. As a result of distribution agreements of Guess retail prices of Guess’ products were 5-10% higher in Central and Eastern European Member States compared to those in Western European Member States. The press release dated 17 December 2018 about the decision of the European Commission is available at http://europa.eu/rapid/press-release_IP-18-6844_en.htm